It’s almost the start of another new year, and thank goodness! A year ago we were all setting resolutions having no idea what 2020 would bring.
While we don’t have any idea what 2021 will bring either, we are all hoping 2021 is the year we set and reach new goals. As an influencer or blogger, it can be hard to decide what to focus on for goals.
We are sharing 15 New Year’s resolutions for influencers, content creators, and bloggers to make this year. Plus, we are sharing two resolutions to skip this year (and forever!).
GOALS FOR SOCIAL MEDIA
Since most influencers and content creators focus on social media, let’s start there (we’re covering business and blogging goals later). These are goals you can set to help you grow your social media channels in 2021.
Get on TikTok & Use Reels
If you’ve been here for a little while, you know I’ve been a huge proponent of TikTok since the start. If you didn’t get in then, you can still get in now and experience massive growth.
That may change in 2021. Those who got on Instagram early experienced much easier paths to growth than those who are just starting out now. You don’t want to regret not getting on TikTok before it was too late. Still not convinced? Here are out top reasons to get on TikTok now!
In 2020, Instagram rolled out Reels, their answer to TikTok. While it isn’t as user friendly as TikTok yet, it’s one of the best ways to grow on Instagram right now.
Instagram is pushing Reels in a big way. If you’re already on TikTok, you can repurpose those videos into Reels. If you aren’t on TikTok yet, you can make videos for each.
Spend some time on both platforms looking at what works in your niche. Then make it your own!
Learn to Use Video to Your Advantage
This one kind of goes along with the previous resolution. While you can use images in TikToks and Reels, you’ll want to learn to use video more often in general.
The major platforms are all starting to push video more and more. TikTok and YouTube obviously focus on video, but Instagram and Pinterest are both pushing video content more and more now.
Start practicing including more video in your content. If you are in a travel niche, take more videos when you travel – you can probably use them in several ways when you get home. If you are in another niche, use video regularly when creating content to practice it.
You don’t need to learn a full editing program if that feels overwhelming. Apps like InShot make it easy to edit on the go on your phone. Your first videos may not turn out perfect, but keep practicing and you will get there!
Improve Your Skills
Setting goals to improve your skills in photography, videography, and writing (as well as other areas) can go a long way in multiple areas of your business.
Improving your photography skills will help you on social media where you post those photos, but it could also help with brand collaborations. As the quality of your images goes up, you can charge more for content creation and are more likely to attract more brands you love.
Improving your video skills helps with YouTube, TikTok, and Instagram, but again, it also opens more doors for collaborations. You can offer raw clips or edited videos to brands as part of a collaboration to earn more.
Writing is one of those skills that you probably use more often than you realize. From writing captions to writing blog posts to writing emails, taking time to improve your writing skills can go a long way in improving your content and growing your brand. If writing is a struggle for you, we highly recommend Clare from @thestorysocial, one of our coaching clients who offers coaching for writing and provides a ton of free value on her Instagram.
There may be other skills you know you need to work on this year to improve your content and grow your brand. Set goals to learn new skills and improve skills you currently have, and you won’t be disappointed.
Create Content You Love
Yes, creating popular and Instagrammable content is good. But creating content you truly love is better. People can tell when you are creating to create versus when you are really passionate about something.
Don’t force yourself to create content you don’t love. Instead, pour your energy into your passions. Create content that aligns with who you are and what you love, and it will show. You’ll start to attract the audience you want from creating content that aligns with who you are.
Make Friends With Other Creators
If you’ve been a content creator, influencer, or blogger for a while (or even if you are just starting out), you have probably realized it can be lonely. Others in your daily life may not understand (even if they want to!) or may even make you feel judged for what you are trying to achieve.
Find other creators in your niche who are at or near the same point in the journey. That doesn’t mean that they have to have the same follower count as you, but find others with similar goal or who are experiencing similar things.
It can really help to be able to shoot them a quick message when you have a win so they can celebrate with you or to reach out when you’re having a rough day. You can communicate through social media or even start to form a bond off of social media through texting and video calls.
You’d be surprised the friendships that can form from social media, and you’ll be thankful to have others who understand the journey you are taking.
Build a Community
Instead of focusing on building a following, focus on building a community. Instead of focusing on the followers you don’t have, focus on the ones you do.
Building a community is much more difficult than building a following, but it is so much more worth it in the end. A community will really get behind you and support you. They will like your posts, comment on them, watch your stories, read your blog/newsletter, swipe up on your brand collabs, etc.
To start cultivating this community, find out what they want from you and do your best to provide value in that way. Engage with them and get to know them. Who are they? How can you provide value to them?
Provide Value in Everything You Do
Speaking of value, make it a goal to provide value to your community. If you are regularly providing them with value, they will keep coming back for more.
This doesn’t mean every single story frame has to be packed with value, but consider how you can add value and provide value in every aspect of your business.
How can you use your content and your captions to provide value? How can you use your blog and email newsletter to provide value? How can you show up on stories and provide value?
GOALS FOR BLOGGERS
Whether you have a blog or want to start a blog, these goals are for you. In addition to social media, having a blog is a great way to provide value to your audience. The best part? It’s something that is truly yours and not owned by someone else.
Start a Blog
I mean, the first goal has to be to start a blog if you haven’t already. I know, I know. This section is for bloggers, but really it is for those wanting to start a blog too.
Quit putting off starting a blog and get started today. Find hosting (Siteground is a good one to start with) and choose a domain. Choose a theme (there are lots of free ones) and start publishing.
Yes, there is a lot more to blogging than this, but you have to start somewhere. Get something published and learn as you go. If you wait to learn everything first, you’ll never get started.
Blogs can be a great way to earn passive income, and they are a great way to earn more from brand collaborations. While social media posts typically disappear quickly, blog posts continue to bring in traffic for a long time and even grow over time, so brands get long term value from collaborating on a blog post.
Whether you have a blog or not, make it a goal to publish regularly. That doesn’t have to mean you have to publish daily or weekly, but figure out a good schedule you can maintain.
If you are in travel, maybe that is once or twice a month to start. If you are in food or beauty or fashion, the posts are typically shorter and published more often, so maybe your goal is one or two a week.
Whatever the goal you set, make sure it is something you can maintain. You don’t want to publish five posts in two weeks and then nothing for several months. For Google and Pinterest (and social media), it is better to publish regularly so your blog stays active.
Learn SEO + Pinterest
While your social following can send you traffic to your blog, for most bloggers it is not one of the top two sources of traffic. Most bloggers focus on SEO (Search Engine Optimization) and Pinterest.
Once you’ve got your blog up and running, take time to learn SEO and Pinterest. For SEO, learn about keyword research and where to put those keywords. For Pinterest, learn about creating pins, writing good pin descriptions, and best practices. We recommend Pinnovation Media, one of our coaching clients, for all things Pinterest including coaching and management (see how Christine turned her side hustle into a full time job here).
Both SEO and Pinterest will be more of a long game, but make it a goal to learn the best practices and put them into practice this year. By the end of the year, you’ll be glad you did!
Start an Email List or Work on Growing It
If you don’t have an email list, start one this year. You can do this with or without a blog, but often bloggers use email lists as an additional traffic source.
Even if you don’t have a blog, an email list is a great way to promote affiliate links (just don’t do it too often!), products, and more. It’s also another thing you own instead of a social platform owning it. Even if you lose your social accounts, you’ll still have your blog and email list.
One of the best ways to grow your email list is with a freebie. Think of something you can provide your audience that they would want and you don’t mind giving away for free. It could be a preset, a checklist, a short guide, etc.
Once people are on your list, you’ll want to send out regular updates while not spamming them. Set a schedule and send out emails that provide value to the people on your list so they want to stay on it.
You don’t want to just email about products/affiliates all the time, so keep the lines of communication open regularly. For our email list, we use ConvertKit (it’s free for the first 1,000 subscribers), and it makes it easy to create and send out emails.
GOALS FOR YOUR BUSINESS
Being an influencer or content creator or blogger means there is a business aspect to things. It isn’t just about social media but about monetizing and growing the business side of things this year.
Pitch Brands Regularly
One of the main goals of influencers and content creators is to work with brands. To do this, you’ll want to pitch brands regularly. That will mean something different depending on your niche and goals, but try to send out pitches throughout the year.
You’ll need to do some research to find emails and put together your pitches, so don’t overwhelm yourself trying to pitch too often or too many at a time. You also don’t want to overwhelm your audience with constant #ad posts. However, if you want to work with brands this year, you need to start pitching and/or pitch more often.
Only Work With Brands You Love
This goes along with pitching, but only pitch and only work with brands you love and brands that align with your personal brand. Don’t work with every brand that reaches out (and be aware of these red flags!).
Take time to look into brands before you pitch them. Know your personal brand and what aligns with it. For example, if you are vegan, you probably don’t want to promote a brand that doesn’t align with that lifestyle. If sustainability is important to you, you don’t want to promote fast fashion brands.
The same is true for brands that reach out to you. You’ll get lots of comments, DMs and emails offering free products, discounted products, and even paid collaborations. Don’t say yes just out of excitement (and don’t ever pay for a product for a collab!).
Make sure the brand aligns with who you are and the product is something you are comfortable promoting to your audience. Once you lose their trust in you, it’s hard to get it back, so you only want to promote things that you feel are a good fit.
Get more of our best tips for pitching the right brands here.
Work on Your Mindset
Social media can really mess with your mindset. Take time to set goals, but make one of those goals working on improving or maintaining a good mindset. One of our Boost team members, Mel Vandersluis, shared some of her journey and tips for mindset with us after struggling with the mental health aspect of social media.
It’s easy to look around and feel like others are experiencing wins that you are not. It’s easy to feel defeated and to compare yourself to others. Don’t let those things get you down.
Focus on what you do have. Focus on your wins. Look back and see how far you’ve come in your journey. Focus on your goals and your own personal path to success instead of getting distracted.
Try Something Outside of Your Comfort Zone
Make it a goal to try something new this year. It doesn’t have to be something major, but set a goal and force yourself outside of your comfort zone. You never know how it might pay off.
For example, maybe you struggle with talking to the camera. Make it a goal to show up on stories/TikToks/Reels once a week. Maybe you have been wanting to try TikTok or Reels but get anxious about it. Just do it. You could set a goal to try a new type of content or a new platform or to launch a new product or service. Just make sure it’s something new and outside of your comfort zone.
TWO NEW YEAR’S RESOLUTIONS TO AVOID
Now that we’ve gone over ideas of New Year’s resolutions for influencers and bloggers to set, we also want to share two that you want to avoid. Both are unhealthy and can lead to major struggles with mindset.
Don’t Focus on Numbers
It is tempting to set specific goals for numbers, and it can be okay to do that. But be careful. It’s a slippery slope.
Maybe you’d love to reach 10K followers or 100K followers. Maybe you want to have a TikTok or Reel get 1,000 views or 100,000 views. It’s okay to want those things. Just don’t make them your main focus.
If you focus on numbers, you lose track of more important things like your community. Focus on providing them value and showing up consistently for them, and you’ll eventually hit those milestones.
If you focus on those milestones instead, you may not be putting out the best content or providing value to your audience because that isn’t your focus. If you want to write down some goals that are number oriented, do that, but then forget about it and focus on more important steps that will help you reach those goals one day.
Don’t Make It a Competition
Like we mentioned earlier, it’s easy to see others in your niche achieving big things and feel down on yourself. Don’t set goals that make it a competition or require you to compare yourself to others.
Setting these kinds of goals can lead to a poor mindset and feeling like giving up because the goals aren’t something you can control. You can control how often you post, the type of content you post, etc. You can’t control how it performs or how others perform.
Instead of focusing on competing and comparing, focus on community. Focus on building a community with your followers and building a community with other creatives. You won’t regret it and you’ll end the year on a positive note for sure.
Your turn! You’ve got lots of ideas for resolutions now, but what are some of your personal and professional resolutions for 2021?
Struggling to figure out where to take your business in 2021? Looking for a coach to help you learn more about the business side of being an influencer? Boost Society offers management and business and Influencer coaching in a one-on-one setting. If you are interested in learning more, contact Boost Society here and tell us a little bit about yourself and your coaching or management needs.
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