Pitching brands is hard. Pitching brands as a micro influencer is harder. You not only have to convince them to work with you, but now you have to convince them that there is value despite your smaller audience.
That doesn’t mean it’s impossible though. These tips will show you how to pitch brands as a micro influencer. You can get the deal even if you don’t have 100K followers, and these tips will help you do it.
Tip #1: Reach Out
You miss 100% of the shots you don’t take, and that is true when it comes to working with brands too. Many aspiring macro influencers feel like they have to wait until they have thousands and thousands of followers to work with brands without realizing the power they have as micro influencers.
I’ve seen many smaller influencers be able to get brand collabs without having big numbers on social. What is the worst that happens if you pitch a brand? You get a no or you don’t hear back. Is that really all that bad when the best case scenario is a paid, long-term collaboration?
Don’t let fear control you. Don’t let imposter syndrome control you. Take time to look through the brands you want to work with and pick a few each week or each month to pitch. You might be surprised who says yes or offers you a chance to work with them just because you asked.
Tip #2: Get Creative With Your Pitch & Offerings
If you don’t have a huge Instagram following, that’s okay. You can still work with brands. Set aside some time in the next day or two to sit down and list out other ways you can provide value to the brands you want to work with in the future.
While many collabs have Instagram posts and/or stories for deliverables, many brands are open to other options too. Even with a smaller following, if you have good engagement, the brand may still take just posts and stories depending on the value of the product.
If you need to offer more, think about other options. Do you have a YouTube channel? Offer a mention or a full video. Do you have a blog? Offer a mention in a post or a full blog post. Growing on TikTok? Offer a TikTok video.
Maybe you are a talented photographer. You can offer the brand product photos to use in marketing (TIP: for photos, you don’t charge based on your following since it has nothing to do with your socials). Perhaps you are a talented writer and can offer them a blog post or review to post on their own site.
If you don’t have a huge following, these other options can be used to build packages to offer brands. Go through your strengths and see what options you can offer brands. Then use those options in your pitch.
Tip #3: Show Your Value
Brands care about value. If they are giving you a product or a comped stay (and especially if they are paying you), they want to know what they are getting in return.
In your pitch, you don’t want it to be about what you get out of it. Focus on the brand and how you provide value to them. For example, show them your past results if you have worked with other brands or your reach on posts about similar products/places to show your value on social.
Never underestimate the value of your love for a brand and your audience. Brands want to work with influencers who are a good fit. If you can show how much you love the brand and how you use it, there is a greater chance the brand will see your value.
The same is true of your audience. If a brand targets a certain audience and you have that audience, you can be a great fit even with a smaller total following. This is why it is so important to stay on brand when working with brands – you want the brands you align yourself with to make sense for your personal brand and for your audience.
When you pitch the brand, make sure they know how they benefit from working with you. What sets you apart from the other influencers reaching out to them? What makes it worth it for them to work with you? Take time to think about your answers to these questions before you pitch your next collab.
Tip #4: Ask Other Micro Influencers
As an influencer, it’s important to get to know others in your niche. Find other micro influencers in your niche and start forming relationships with them. This helps in so many ways, but it also helps with brand collabs.
When you have a circle of friends within the influencer business, you can collaborate together, pitch brands together, and talk about brand deals together. By collaborating, you can help each other grow as well as just support each other through the ups and downs.
You can also team up to pitch brands together and show the added value in working with multiple micro influencers. It’s also helpful because you can talk about brand collabs with each other. Knowing which brands other micro influencers in your niche worked with helps you find brands who are willing to work with influencers like you (but be wiling to share your experiences and contacts as well – it can’t be one sided).
Even if you don’t have friends in your niche yet, you can look at other influencers with a similar number of followers. See which brands they are working with in their posts. While some influencers tag brands and create posts for brands that aren’t sponsored, you may find brands to work with that you hadn’t considered before.
Tip #5: Be Sure to Over Deliver
Once you get the brand deal, the best way to continue working with brands as a micro influencer is to over deliver. This helps you have a better chance of working with that brand again and with other brands.
By over delivering to the brand, you show them that you are serious and your provide them with even more value than they expected. When they are ready to do another campaign, they are more likely to come back to you. Or when you reach out to them again, they are more likely to say yes.
Sometimes the person you worked with may change jobs and end up at another brand. That person is likely to remember you and may help you get a deal with the new brand. Even if the person stays with the same brand forever, they often have friends that work with other brands who they may share your contact information with.
If you are going through an agency, it’s even more important to be on point and over deliver. Agencies work with multiple brands, and you want to be in good standing and have made a good name for yourself.
Over delivering can come in the form of deliverables. Maybe you do an extra post or share some extra stories. If you have 10K followers, maybe you leave a swipe up link when you didn’t have to. If you are providing them with images, maybe you provide them with an extra image or two. You don’t want to go overboard and undervalue your work, but it’s nice to throw in a little something extra.
Over delivering also shows up in other ways. Perhaps you provide them with analytics that you didn’t have to provide or send a follow up thank you note (you’d be surprised how far that can go – I would recommend always sending one!). Always make sure to be professional and courteous as you might be surprised by some of the rude responses and entitled emails the brands and agencies get.
Making a good name for yourself through over delivering in terms of deliverables and in terms of being professional and kind can help you continue to get brand deals as a micro influencer, so never underestimate the power of over delivering.
Now that you’ve got some tips to help you learn how to work with brands as a micro influencer, it’s time to get to work. Sit down and list out how you can provide value to brands. Think of creative ways to give the brand value through your collaboration. Then start reaching out, always being courteous and kind in your emails and focusing on the brand and the value they get. You might be pleasantly surprised with the responses you get!
Looking for an influencer coach to help you nail your pitch? Boost Society now offers business and Influencer coaching in a one-on-one setting. If you are interested in learning more, contact Boost Society here and tell us a little bit about yourself and your coaching needs.
Subscribe to get your FREE “12 things to include in a pitch email” PDF & to get more tips and tricks from Boost Society!
For more Influencer business tips, check out these posts:
- How to Find the RIGHT Brands to Work With as an Influencer
- How to Spot a GOOD Brand Collaboration
- 5 Mistakes Influencers and Content Creators Make Without Realizing It
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